Google is unveiling its new flight search feature today, which makes it easier to search for flight information within Google. Notably, Google says this does not include any of the services it acquired with its controversial acquisition of ITA, the flight data search company Google bought last year and went through nine months of regulatory oversight before being approved in April.

The new flight schedule search feature is relatively minor by itself. It allows users to see all the flight schedules on a route as well as to explore all the outbound destinations from an airport. Yet, this is just a step in Google’s plans to take over flight scheduling data and search. What can users expect when Google finally does integrate ITA software into its travel features?

TA’s best travel search feature is called Matrix. It provides airport geo-search, event search to find things to do at your destination, an interactive calendar to explore date ranges for lowest fares, real-time filters to find the best flight for your needs and color-coded time bars. Google’s newest offering does none of this and is little more than flight data on a search page. Neither has Google integrated any of ITA’s mobile offerings, namely its “OnTheFly” app that is available for iOS and Android.

The theory is that Google will be able to take the ITA offerings and QPX software – with the data it harvests and the interface it provides – and display it in a Google search page. Google wants to know what users are doing so as to better push advertising and offerings such as the announcement of Google Wallet, and this revamp of its travel search offers significant insight into the online and real-world behavior of people. Google’s ITA purchase was as much about the rich data the company provides (and can manipulate through Needlebase) as the richer, real-time travel search options it can provide.

Will this set it apart from Bing, which partnered with travel search engine Kayak earlier this month? Bing had been using ITA data to power its search options and joined the coalition against Google’s purchase of ITA. Kayak by itself is an impressive travel search engine and the other market players – Expedia, Travelocity, Priceline, Orbitz, Optifly – all have heavy marketing campaigns and a wide base of users.

Related posts:

1. Bing Partners with Travel Search Site Kayak Microsoft has today announced that its Bing search engine has…
2. Google Image Search Gets a Redesign and New Search Ads With more than 10 billion images indexed, Google Image Search…
3. Google Starts To Censor Torrent-Related Search Queries Searching for file-sharing information via Google is going to take…

Related posts brought to you by Yet Another Related Posts Plugin.

View full post on Web Technology News, Social Media and Web Apps

Adobe unveils Connect 8 Web and videconferencing tool set
Computerworld – Adobe Systems today unveiled Adobe Connect 8, a Web conferencing tool that supports videoconferencing on desktops, in conference rooms and most mobile devices.

Read more on Computerworld

Mozilla Unveils Alpha Browser for Android
Mozilla today released an alpha version of its mobile browser for smartphones running Google’s Android operating system.

Read more on CIO

Facebook just announced the availability of a new feature for users creating accounts on the social network: Suggested Interests. Facebook will now recommend that new users sign up for updates from (“Like”) publishers with high reader engagement and subscribed-to by people demographically similar to themselves. That’s a unique combination of factors that only Facebook could offer.

If this intersection of 3 key social software trends is someday exposed more fully to all 500 million Facebook users and more – the Facebook vs. Google battle could become a fight between Recommendation and Search. Facebook recommendations are in the sidebar for most users today, but they are so powerful that it’s worth betting they’ll be center stage in the future.

User demographics, audience engagement metrics and syndicated feed subscription are each data plays that can change the way software intersects with users. Put them all together and there may never have been a platform that knew so much about people, monitored publisher effectiveness so closely and made subscription so easy for such an incredible number of people.

What other website do people tell as much about themselves as Facebook? What other website do

people connect as directly with people they know in the physical, off-line world? Facebook’s ability to recommend friends that you actually know when you create an account, based only on your email address, is pretty jaw dropping in and of itself. Facebook says the page recommendation is based on users similar to yourself, but these recommendations are surfaced before you fill out your profile information. Facebook is using some seriously magical secret sauce to figure out who your friends might be, then what you might like based on your shared demographics, before asking you anything more than your email, name and age. That’s pretty amazing. Presumably they are pinging 3rd party email databases – but that would be an interesting story to dig into!

All these personal details and connections can be cross referenced to create a rich picture of who you are and what you might like. There have been a lot of behind-the-scenes user tracking and profiling technologies developed over recent years – but what can come close to a system people opt-into and tell all about themselves?

Likewise, Facebook has for years been paying very close attention to the click-through, commenting and update-hiding rates of publishers on its platform. If your application gets a good response from users, for example, it’s allowed to push more updates out over time. If relatively few people click on your links, then applications see their rate of allowed updates lowered.

Organizations, “brands” and other publishers with Fan Pages that people subscribe to (“Like”) have their click-through rates tracked similarly. On the surface at least, it’s a pretty straight-forward relationship between user demographics, publishers you’re most likely to be interested in and who get a lot of engagement from their current subscribers.

The end result is subscribers for publishers on the Facebook platform and subscriptions for users. RSS never caught on with the mainstream, but Facebook updates have. Subscription to syndicated updates from a potentially infinite variety of niche publishers has long been one of the dreams of the internet. This represents an important upgrade from Facebook’s introduction of about 100 suggested Pages to Like in February.

The Google-Battling Power of Recommendations

That Facebook says these recommendations cannot be purchased and are entirely algorithmic is very important. That’s an important nod towards the democratizing nature of the system. Another would be if the algorithm privileged some relevant and high-quality but long tail publishers – not just what’s popular and successful among similar people. It’s hard to believe there won’t be some paid option some time in the future.

Recommendation-geeks have argued that recommendation may someday become bigger, more important and more lucrative than search. Recommendation is like a smarter, pre-emptive search before you even thought to search for anything. The richness of the data that this is based on inside Facebook is truly incredible. This could be how the battle between Facebook and Google plays out: as Recommendation vs. Search. User demographics vs. search personalization. Publisher engagement vs. Pagerank. Now what does Google have to offer against Facebook’s key feature – the Newsfeed people opt-in to get subscriptions (and ads, basically) pushed in front of them, side by side with baby pictures and friend updates, into the indefinite future?

It’s too bad this had to happen under a proprietary platform with privacy problems. These subscriptions people sign up for were turned irretrievably public in the Great Privacy Implosion of last December. The idea of irretrievably public subscriptions is comparable to a requirement that your library book check-out history be printed on paper and nailed to the front door of your house. It’s crazy and anti-social. Then, at the last F8 Facebook developers’ conference, the company changed this policy and allowed users to make their subscriptions private – though they still default to being public.

None the less, I’m not sure there’s ever been a platform in history that knew so much about people, monitored publisher effectiveness so closely and made subscription so easy for so many people.

Related posts:

1. Flickr Co-Founder Unveils Glitch: “The Greatest Game There Ever Was?” Flickr co-founder Stewart Butterfield and his company Tiny Speck have…

Related posts brought to you by Yet Another Related Posts Plugin.

View full post on Web Technology Blog, Development and Social Media