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	<title>Souvik&#039;s Opus &#187; open</title>
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		<title>Open Source Media Framework Marketplace</title>
		<link>http://souvikmitra.com/2011/01/25/web/open-source-media-framework-marketplace/</link>
		<comments>http://souvikmitra.com/2011/01/25/web/open-source-media-framework-marketplace/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 18:37:12 +0000</pubDate>
		<dc:creator>magician</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[Framework]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[open]]></category>
		<category><![CDATA[Source]]></category>

		<guid isPermaLink="false">http://souvikmitra.com/?p=10061</guid>
		<description><![CDATA[If you&#8217;re doing anything with video you&#8217;ve probably heard of the Open Source Media Framework (OSMF). It&#8217;s one of the cooler projects at Adobe and provides a component that can be customized and extended for whatever you want from video delivery. OSMF includes a robust plug-in architecture that lets developers extend it and add features. [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re doing anything with video you&#8217;ve probably heard of the <a href="http://www.opensourcemediaframework.com/">Open Source Media Framework (OSMF)</a>. It&#8217;s one of the cooler projects at Adobe and provides a component that can be customized and extended for whatever you want from video delivery.</p>
<p>OSMF includes a robust plug-in architecture that lets developers extend it and add features. The OSMF team has <a href="http://www.adobe.com/cfusion/marketplace/index.cfm?event=marketplace.home&#038;marketplaceid=3">put together a marketplace for tutorials, white papers, and plug-ins</a> for OSMF. It looks like it&#8217;s a great resource for all things OSMF and a bunch of the Flash media rockstars have already contributed content. The guys at <a href="http://realeyes.com/">Realeyes Media</a> have put up an <a href="http://www.adobe.com/cfusion/marketplace/index.cfm?event=marketplace.offering&#038;offeringid=19901&#038;marketplaceid=3">example plugin</a> that lets you track analytics when using OSMF. Almer/Blank has a <a href="http://www.adobe.com/cfusion/marketplace/index.cfm?event=marketplace.offering&#038;offeringid=19931&#038;marketplaceid=3">reference card</a> that covers the important parts of OSMF. And Jodie O&#8217;Rourke has a <a href="http://www.adobe.com/cfusion/marketplace/index.cfm?event=marketplace.offering&#038;offeringid=20221&#038;marketplaceid=3">getting started article</a> for an introductory look at OSMF.</p>
<p>I think it&#8217;s a cool way to expose a bunch of developer-related content. If you&#8217;re knowledgeable about OSMF, definitely think about contributing some content. And if you&#8217;re just wanting to show video, take a look at some of the plug-ins and documents that make it easy. And everyone should check out the <a href="http://www.adobe.com/cfusion/marketplace/index.cfm?event=marketplace.offering&#038;marketplaceid=3&#038;offeringid=20681">StageVideo Plugin</a> for using StageVideo with OSMF.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/ryanstewart?a=DAWZQxS6hyg:bZiUHpU9y1A:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ryanstewart?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/ryanstewart?a=DAWZQxS6hyg:bZiUHpU9y1A:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/ryanstewart?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/ryanstewart?a=DAWZQxS6hyg:bZiUHpU9y1A:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/ryanstewart?d=7Q72WNTAKBA" border="0"></img></a>
</div>
<p><img src="http://feeds.feedburner.com/~r/ryanstewart/~4/DAWZQxS6hyg" height="1" width="1"/></p>
<p>View full post on <a href="http://blog.digitalbackcountry.com/2011/01/open-source-media-framework-marketplace/">Digital Backcountry &#8211; Ryan Stewart&#8217;s Flash Platform Blog</a></p>
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		</item>
		<item>
		<title>WARNING: Do NOT Open Password Reset Email From Facebook Support. Fake and Contains Virus.</title>
		<link>http://souvikmitra.com/2010/03/18/web/warning-do-not-open-password-reset-email-from-facebook-support-fake-and-contains-virus/</link>
		<comments>http://souvikmitra.com/2010/03/18/web/warning-do-not-open-password-reset-email-from-facebook-support-fake-and-contains-virus/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 06:24:03 +0000</pubDate>
		<dc:creator>magician</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[Contains]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fake]]></category>
		<category><![CDATA[From]]></category>
		<category><![CDATA[open]]></category>
		<category><![CDATA[Password]]></category>
		<category><![CDATA[Reset]]></category>
		<category><![CDATA[Support.]]></category>
		<category><![CDATA[Virus.]]></category>
		<category><![CDATA[WARNING]]></category>

		<guid isPermaLink="false">http://souvikmitra.com/?p=851</guid>
		<description><![CDATA[Theres an email going round asking Facebook users to reset their password. The email is a fake and contains a virus, do not open or follow any of its instructions. Facebook is reportedly in the process of letting its users know, but be sure to let anyone you know be aware of the email. The [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.newellandbudge.com%2Fsocial-media%2Fwarning-do-not-open-password-reset-email-from-facebook-support-fake-and-contains-virus%2F"></p>
<p></a></div>
<p style="text-align: justify;"><img class="alignleft size-full wp-image-1576" title="Picture-431" src="http://www.newellandbudge.com/wp-content/uploads/2010/03/Picture-431.png" alt="" width="225" height="83" />Theres an email going round asking Facebook users to reset their password. The email is a fake and contains a virus, do not open or follow any of its instructions.</p>
<p style="text-align: justify;">Facebook is reportedly in the process of letting its users know, but be sure to let anyone you know be aware of the email.</p>
<p style="text-align: justify;">The message says the following:</p>
<p><a href="http://www.newellandbudge.com/wp-content/uploads/2010/03/FacebookResetMcAfee_610x255-600x250.png"><img class="alignnone size-full wp-image-1575" title="FacebookResetMcAfee_610x255-600x250" src="http://www.newellandbudge.com/wp-content/uploads/2010/03/FacebookResetMcAfee_610x255-600x250.png" alt="" width="600" height="250" /></a><br />
The message appears to come from Facebook Support with help@facebook.com as the email address.</p>
<p style="text-align: justify;">If you use a web based email client, you shouldnt be too concerned with the viral part of this but if you download your email, its worth virus checking your computer to be safe. The attachment contains a password stealer that can potentially access any username and password combination used on the computer, not just the login credentials for Facebook reports <a href="http://news.cnet.com/8301-27080_3-20000682-245.html?part=rss&amp;amp;subj=news&amp;amp;tag=2547-1_3-0-20">CNet</a>.</p>
<p style="text-align: justify;">More details to come.</p>
<p style="text-align: justify;">Via <a href="http://www.allfacebook.com/2010/03/facebook-password-reset/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+allfacebook+%28Facebook+Blog%29">All Facebook</a></p>
<p><img src="http://www.newellandbudge.com/?ak_action=api_record_view&amp;id=1574&amp;type=feed" alt="" /></p>
<p>Related posts:</p>
<ol>
<li><a title="Permanent Link: Facebook Violates Privacy Contract with Users" rel="bookmark" href="http://www.newellandbudge.com/social-media/facebook-violates-privacy-contract-with-users/">Facebook Violates Privacy Contract with Users</a> <small>Your name, profile picture, gender, current city, networks, Friends List,&#8230;</small></li>
<li><a title="Permanent Link: Finally: Facebook Silences App Notification Spam" rel="bookmark" href="http://www.newellandbudge.com/news/finally-facebook-silences-app-notification-spam/">Finally: Facebook Silences App Notification Spam</a> <small>Facebook is about to become a quieter, less annoying place&#8230;</small></li>
<li><a title="Permanent Link: Facebook launches payments between friends service" rel="bookmark" href="http://www.newellandbudge.com/news/facebook-launches-payments-between-friends-service/">Facebook launches payments between friends service</a> <small>Social Networking site Facebook is now offering its users the&#8230;</small></li>
</ol>
<p>Related posts brought to you by <a href="http://mitcho.com/code/yarpp/">Yet Another Related Posts Plugin</a>.</p>
<p><img src="http://feeds.feedburner.com/~r/webtechnologyblog/~4/RC3efrvkEzk" alt="" width="1" height="1" /></p>
<p>View full post on <a href="http://feedproxy.google.com/~r/webtechnologyblog/~3/RC3efrvkEzk/">Web Technology Blog, Development and Social Media</a></p>
]]></content:encoded>
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		<title>Network as a Service: Open Source Enables Efficient Cloud Hosting</title>
		<link>http://souvikmitra.com/2010/03/13/web/network-as-a-service-open-source-enables-efficient-cloud-hosting/</link>
		<comments>http://souvikmitra.com/2010/03/13/web/network-as-a-service-open-source-enables-efficient-cloud-hosting/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 06:32:18 +0000</pubDate>
		<dc:creator>magician</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[Efficient]]></category>
		<category><![CDATA[Enables]]></category>
		<category><![CDATA[Hosting]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[open]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[Source]]></category>

		<guid isPermaLink="false">http://souvikmitra.com/?p=618</guid>
		<description><![CDATA[To keep up with the growth of cloud computing and virtualization, networks keep evolving. But unlike Twitter’s Trending Topics, IT budgets don’t scale up. In fact one of the major initiatives in many IT shops is creatively reduce their own expense. To get to a scalable cloud infrastructure where costs are contained, it sounds like [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.newellandbudge.com%2Ftechnology%2Fcloud-computing-technology%2Fnetwork-as-a-service-open-source-enables-efficient-cloud-hosting%2F"></p>
<p></a></div>
<p style="text-align: justify;"><img class="alignleft size-full wp-image-1500" title="networkMap" src="http://www.newellandbudge.com/wp-content/uploads/2010/03/networkMap.jpg" alt="" width="150" height="84" />To keep up with the growth of cloud computing and virtualization, networks keep evolving. But unlike Twitter’s Trending Topics, IT budgets don’t scale up. In fact one of the major initiatives in many IT shops is creatively reduce their own expense.</p>
<p style="text-align: justify;">To get to a scalable cloud infrastructure where costs are contained, it sounds like the network industry is going to see a time where a “Linux” arrives on the scene. An open source alternative to building networks may disrupt the networking landscape and give network admins an open source network operating system.</p>
<h2><strong>Virtualization: It’s in the Network Too</strong></h2>
<p style="text-align: justify;">Distributing workload across machines, storage, and environments has required networks to be smarter than ever. Now, the network needs to be intelligent enough to not only route traffic both a bridge and a toll-gate, but to also provision and de-provision all aspects of the environment at a moments notice.</p>
<p style="text-align: justify;">Providers like Rackspace are in the business of using the network to optimize the performance of the entire data center. To be effective in keeping up with dynamic system provisioning, technical teams need access to all tiers of the computing environment to reduce operations overhead.</p>
<p style="text-align: justify;"><img class="alignright size-full wp-image-1501" title="extremeRouter" src="http://www.newellandbudge.com/wp-content/uploads/2010/03/extremeRouter.jpg" alt="" width="194" height="87" />Hosting providers, such as Amazon Web Services and Rackspace innovate new integration patterns – including ones in the core of the network – to get their job done. Network operating systems that are open, like <a href="http://www.extremenetworks.com/products/extreme-xos.aspx">Extreme XOS </a>enable large scale hosting providers to look deeper into networking gear and start to tune it themselves. And enterprises may follow this trend.</p>
<h2><strong>Servers Don’t Sleep at Night, but Applications and Admins Do</strong></h2>
<p style="text-align: justify;">For a long time, networks have been used to detect the peers and devices. Many of us use the nearly ubiquitous <a href="http://en.wikipedia.org/wiki/Dhcp">DHCP</a> (Dynamic Host Configuration Protocol), which is the the thing that automatically assigns IP addresses to a PC when plugging into the network.</p>
<p style="text-align: justify;">In an analogy, there is a need for a “super DHCP” is needed that can keep up with the highly virtualized cloud infrastructure per virtual instance. To do this, engineers look deeper to find efficiencies in how the network talks to the hardware and software for the virtual machines.</p>
<p style="text-align: justify;">A good example of benefit for this is where a resource has peak loads during the day. Due to natural usage, the applications compute power is not utilized during the night. Using monitoring and provisioning tools, the network can de-provision the extra hardware and offer it to another service. This “freeing up” allocation saves power and money.</p>
<p style="text-align: justify;">This is a simple example of where virtual data center solutions are being innovated in the industry to figure out how to further timeshare the computing resources. The network has the ability to help manage the scale down to the moment is enabled by it’s reach to everything over IP (Internet Protocol).</p>
<h2><strong>The Open Network Wins, Developers Rule</strong></h2>
<p style="text-align: justify;">Extreme Networks is betting IT leaders that have become very familiar with Linux and open source Hypervisors like XEN want to tweak the network. For the data center manager that wants to go into the core network engines innovate, there comes a need for APIs, SDKS, and open access libraries.</p>
<p style="text-align: justify;">Extreme’s openness is in the form of web services, many offered that are offered as <a href="http://www.extremenetworks.com/solutions/Insite.aspx">XML or CLI scripting</a> that allow integrate tools into the core of the network via XML, and configure edge ports for security and VOIP access as dynamic provisioning.</p>
<p style="text-align: justify;">The company offers a <a href="http://ethernation.net/Default.aspx?tabid=87">code workbench</a> of its own to download widgets to plug into the network. Designed for the open source developer, it shares the familiar pattern that presides in open source community for application frameworks and operating systems code sharing.</p>
<p style="text-align: justify;">Shown in the diagram, Extreme’s network offers real-time provisioning of code widgets in the network.</p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-1502" title="XOS_diagram-thumb-610x368-14966" src="http://www.newellandbudge.com/wp-content/uploads/2010/03/XOS_diagram-thumb-610x368-14966.jpg" alt="" width="610" height="368" /></p>
<h2><strong>Play Nice: the Networks Worst Enemy May be Success</strong></h2>
<p style="text-align: justify;">Will the network evolve to see an open source player that drives change in pricing and value?</p>
<p style="text-align: justify;">In the rush to enable new efficiencies we wonder if this is an Apple A-HA moment in the making. The question seems to be can the giants in the space balance the fine line of better end-to-end experience of managing the environment and whether vendors do it best. If we follow the Apple example of industry success, and end-to-end play for the network may be in the cards.</p>
<p style="text-align: justify;">Last month, Juniper <a href="http://www.juniper.net/us/en/company/press-center/press-releases/2010/pr_2010_02_10-13_00.html">announced it has created a new business</a> group and commitment to an Junos ecosystem.</p>
<p style="text-align: justify;">Juniper has made a big move towards open source innovation in it’s recent re-branding and at least to one analyst, John Furrier from Silicon Angle, seems to be suggesting that Juniper <a href="http://siliconangle.com/blog/2010/02/10/breaking-news-junipers-big-judo-move-on-cisco-and-opens-up-to-be-the-google-of-networking/">Judo’ing Cisco, like Google did with Open and Microsoft</a>. That probably doesn’t feel the least bit nice to the market leader, especially when Cisco is priming it’s engines for <a href="http://money.cnn.com/news/newsfeeds/articles/marketwire/0593751.htm">changing the Internet forever.</a></p>
<p style="text-align: justify;">Cisco announced <a href="http://www.networkworld.com/news/2007/121207-cisco-ios.html">opening IOS in 2007</a> in an effort towards compartmentalizing IOS as part of its overall movement into a more software based organization. With the complex series of network enhancements and feature sets, it will be interesting to see how Cisco views “open” vs. “customizable” and where the control lives for network management and up-time.</p>
<p style="text-align: justify;">When visiting the<a href="http://www.cisco.com/en/US/prod/iosswrel/prod_gen_ios_licensing.html"> Cisco IOS</a> website today, we see the<a href="http://www.cisco.com/en/US/docs/general/warranty/English/EU1KEN_.html"> standard license</a> and no clear mention of open source licensing. Cisco strikes the balance between open and controlled in it’s a approach to defining what an open network is and where networks will be encapsulated as services.</p>
<p style="text-align: justify;">We wonder if Cisco deliver the capabilities to pull more traffic into it’s end-to-end range, while open networking APIs rise as part of the network service stack. With this market, it’s likely both. At very least, open networking has a role in determining the fate of the network and where territories are being defined.</p>
<h2><strong>The Cloud is a Network of Services</strong></h2>
<p style="text-align: justify;">The cloud is defining a world where service orientation rules – both the</p>
<p style="text-align: justify;">software and physical layers. And, it is breaking the rules of workload distribution, where network topologies are changing. The requirements of connecting the layer 2 and layer 3 networks, as well as IT leaders that are building solutions for mass scaling (enterprises or service providers) are evolving and being driven by an ability to be efficient at the workload level.</p>
<p style="text-align: justify;">Extreme Networks Technical Brief, <a href="http://www.google.com/url?sa=t&amp;source=web&amp;ct=res&amp;cd=1&amp;ved=0CA4QFjAA&amp;url=http%3A%2F%2Fwww.extremenetworks.com%2Flibraries%2Ftechbriefs%2FTBMACAddressTracking_1591.pdf&amp;ei=04KVS9WlOo2-sgPhoYnsBg&amp;usg=AFQjCNH5Mx8ABB9w9crKMHuP5nQX3bxA_w&amp;sig2=wO2Wow5UcKM_bAjA9jumyg">Dynamic Network Virtualization Overview</a>, explains the value of plug and play network components in today’s topology.</p>
<p style="text-align: justify;"><img class="alignright size-full wp-image-1503" title="cleanDataCenter" src="http://www.newellandbudge.com/wp-content/uploads/2010/03/cleanDataCenter.jpg" alt="" width="280" height="317" />“By leveraging Extreme Networks ExtremeXOS, a modular, edge-to-core operating system, and our extensibility frame-work including Universal Port Scripting and an XML interface, Extreme Networks is able to tightly integrate the switching network with the virtualization environment to create a virtualization-aware network fabric that automates the network-level virtualization required in next generation data center and cloud computing environments. This unique functionality enables Extreme Networks to provide seamless support of virtualization capabilities across the various hypervisor platforms, including Citrix ZEN, Microsoft and VMware. The highly integrated solution allows the Extreme Networks solutions to trigger responses to virtualization moves as they happen in the network by virtue of a tightly integrated XML-based network management framework.”</p>
<p style="text-align: justify;">Extreme, and now Juniper, are moving in the direction of offering IT administrators control points in networks and protocols to optimize it opens the market.</p>
<p style="text-align: justify;">It looks promising to give administrators vendor leverage in buying services without vendor lock, or waiting for feature releases from the vendor. And, it mirrors the open-source movement in bringing communities together to solve problems and build compatible services.</p>
<p style="text-align: justify;">Open APIs may define the cloud’s network of the future for large hosting providers. We wonder if for the enterprise.</p>
<p><img src="http://www.newellandbudge.com/?ak_action=api_record_view&amp;id=1499&amp;type=feed" alt="" /></p>
<p>Related posts:</p>
<ol>
<li><a title="Permanent Link: Do Open Protocols Bring Storage Costs Down?" rel="bookmark" href="http://www.newellandbudge.com/technology/cloud-computing-technology/do-open-protocols-bring-storage-costs-down/">Do Open Protocols Bring Storage Costs Down?</a> <small>The move to virturalization leaves stone is being left unturned&#8230;.</small></li>
<li><a title="Permanent Link: Gladinet Cloud Desktop" rel="bookmark" href="http://www.newellandbudge.com/technology/gladinet-cloud-desktop/">Gladinet Cloud Desktop</a> <small>Gladinet Inc. of the US is one of the pioneers&#8230;</small></li>
<li><a title="Permanent Link: IBM Launches Cloud Platform For Software Developers" rel="bookmark" href="http://www.newellandbudge.com/technology/ibm-launches-cloud-platform-for-software-developers/">IBM Launches Cloud Platform For Software Developers</a> <small>IBM announced today a set of cloud services that will&#8230;</small></li>
</ol>
<p>Related posts brought to you by <a href="http://mitcho.com/code/yarpp/">Yet Another Related Posts Plugin</a>.</p>
<p><img src="http://feeds.feedburner.com/~r/webtechnologyblog/~4/FXURWO5MidY" alt="" width="1" height="1" /></p>
<p>View full post on <a href="http://feedproxy.google.com/~r/webtechnologyblog/~3/FXURWO5MidY/">Web Technology Blog, Development and Social Media</a></p>
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		<item>
		<title>Do Open Protocols Bring Storage Costs Down?</title>
		<link>http://souvikmitra.com/2010/03/08/web/do-open-protocols-bring-storage-costs-down/</link>
		<comments>http://souvikmitra.com/2010/03/08/web/do-open-protocols-bring-storage-costs-down/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 07:45:47 +0000</pubDate>
		<dc:creator>magician</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[Bring]]></category>
		<category><![CDATA[Costs]]></category>
		<category><![CDATA[Down]]></category>
		<category><![CDATA[open]]></category>
		<category><![CDATA[Protocols]]></category>
		<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://souvikmitra.com/?p=409</guid>
		<description><![CDATA[The move to virturalization leaves stone is being left unturned. It touched the public network via EC2 (and now a host of hosts) it formed the Cloud and fused a new generation of the Internet. Service orientated also hits the data centers and this means things like switches, servers, and disk.  At the core of [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.newellandbudge.com%2Ftechnology%2Fcloud-computing-technology%2Fdo-open-protocols-bring-storage-costs-down%2F"></p>
<p></a></div>
<p style="text-align: justify;"><img class="alignleft size-full wp-image-1474" title="storageLede" src="http://www.newellandbudge.com/wp-content/uploads/2010/03/storageLede.jpg" alt="" width="150" height="90" />The move to virturalization leaves stone is being left unturned. It touched the public network via EC2 (and now a host of hosts) it formed the Cloud and fused a new generation of the Internet. Service orientated also hits the data centers and this means things like switches, servers, and disk. </p>
<p style="text-align: justify;">At the core of the movement of virtualization movement is freedom of the physical environment. Optimize hardware performance and set the workload free. In the process of doing this, a promise of cost savings has set a off a storm in re-factoring the data center. </p>
<p style="text-align: justify;">This is the first in a series of posts taking a look at areas of the data center and how an openness strategy become a driver for winning customers by bringing costs down. </p>
<p style="text-align: justify;">We took a look at the storage landscape from the eyes of <a href="http://www.hds.com/">Hitachi Data Systems</a>, “HDS”. </p>
<p style="text-align: justify;"><img class="alignright size-full wp-image-1475" title="HDS_Yu" src="http://www.newellandbudge.com/wp-content/uploads/2010/03/HDS_Yu.jpg" alt="" width="131" height="90" />We spoke with <a href="http://blogs.hds.com/hu/">Hu Yoshida</a>, CTO of HDS. He gave us a practical overview on how the needle of enterprise costs are being reduced focusing on reducing operational costs. </p>
<p style="text-align: justify;">One thing the he mentioned was that Hitachi’s HDS division was able to grow in the storage business in this tough climate, which is amazing considering it is an industry that follows economic spending as a whole. </p>
<p style="text-align: justify;">Yoshida attributes part of this to HDS decision to deliberately disrupt their own “closed” box solution where storage and management are sold together. This allows IT shops to have more choice, and decouple vendors. He said that this was a big decision for the company, as it opened up more competition to a core business. </p>
<h2><strong>Protocol vs. API</strong></h2>
<p style="text-align: justify;"><img class="alignright size-full wp-image-1476" title="hitachiLogoMar2010" src="http://www.newellandbudge.com/wp-content/uploads/2010/03/hitachiLogoMar2010.jpg" alt="" width="145" height="75" />Yoshida said that the team at HDS decided it was inevitable for this protocol level standardization to exist. His team felt that HDS needed to be a leader in this opportunity. He cited a customer that uses an HDS head as a management function that had NetApp behind it as a pattern they supported that several years ago would have been done by partnership rather than protocol level support. </p>
<p style="text-align: justify;">Although in this scenario HDS didn’t win “all tiers” of this storage solution, it was able to be a fabric and join a customer that “loves NetApp” and loves HDS too. </p>
<p style="text-align: justify;">Mr. Yoshida said that his company decided to fully embrace the protocol level integration with the surrounding systems, instead of only releasing only APIs, as a means to allow more competition – and cooperation in the ecosystem through technology rather than selective partnerships. </p>
<h2><strong>Considering the Tiers</strong></h2>
<p style="text-align: justify;">An area of storage that is ripe for cost savings is supporting different types of solutions, e.g. production vs. development and classes of storage based on the application.<img class="alignleft size-full wp-image-1477" title="HitachiCubeSquare" src="http://www.newellandbudge.com/wp-content/uploads/2010/03/HitachiCubeSquare.jpg" alt="" width="212" height="215" />In his blog post, <a href="http://blogs.hds.com/hu/2010/01/new-considerations-for-tiered-storage.html#more-1907">New Considerations for Tiered Storage</a>, Hu examines reduction of costs. </p>
<p style="text-align: justify;">Looking under the covers we see that there is a lot of questions to ask in the details of these strategies, and marketing matters in how solutions are perceived and how different types of hardware (for example Seagate vs. HDS) make a difference for buyers, and that to be a leader, it is key to have answers across the industry ecosystem. </p>
<p style="text-align: justify;">When we look at the decision being on moving the cost needle down for operations management instead of hardware savings, it becomes clear that playing nicely pays. HDS is a company that plays on both sides of the storage spectrum (management layer and disk) and it’s partnerships include relationships with HP (as OEM) and companies like Cisco and Brocade as go-to-market partners. It is tempting to “hardwire” solutions together, but it is a bigger win when instead these are loosely coupled and partner-ready. </p>
<p style="text-align: justify;">Looking at it from the angle of cost reduction for open standards gives the pivot point to consider this natural tension offered by virtualization has a promise binding vendors together to optimize their solutions for the plug-and-play data center. </p>
<p style="text-align: justify;">Does an open protocol powered data center reduce total costs? IBM, HP, Cisco, NetApp, Oracle…Hitachi thinks so, do you? </p>
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