Facebook confirmed today that it is working on a location-based product but said that it has re-evaluated its plans to focus more on places like restaurants.

As part of a larger blog post about clarifying language around privacy controls, Facebook deputy general counsel Michael Richter said today that the company now has “different ideas” that are “even more exciting” than what it previously planned to do with location. More details will be available, including regarding privacy, as the company finalizes the product.

That doesn’t sound like an open product development cycle with privacy policy discussions going on before the product is finalized, but from an innovation perspective it’s hard not to be excited about something “more exciting” than simply adding location to posted items.

Anonymous sources told the New York Times earlier this year that Facebook was developing a location feature to be released at the F8 developers conference in April.

Here’s the relevant section of today’s post:

The last time we updated the Privacy Policy, we included language describing a location feature we might build in the future. At that point, we thought the primary use would be to “add a location to something you post.” Now, we’ve got some different ideas that we think are even more exciting.So, we’ve removed the old language and, instead added the concept of a “place” that could refer to a Page, such as one for a local restaurant. As we finalize the product, we look forward to providing more details, including new privacy controls.

The reference to Pages like local restaurants may allude to a very close tie-in with local business advertising at the launch of the location feature.

The difference between location and “place” is a significant one. Substantial resources are dedicated by location-aware social networks to determine what “place” your location refers to. That might mean neighborhood, it might mean business name and it might mean recognizing when you are posting from home so that location can be selectively hidden if you so choose.

What kind of “place” analysis does Facebook have in mind that goes beyond location? Time will tell, but hopefully user privacy will be handled effectively. Location disclosure is a very touchy subject and Facebook’s recent about-face towards a default all-public privacy stance could cause a substantial backlash when it comes to the mainstreaming of location sharing.

Physical location is one of the most sensitive forms of information we posses and it’s going to be very tempting for Facebook to push people towards being more public than they might like. Can the company get the balance right? Privacy and useful features are the two big questions.

Related posts:

1. Facebook May Share User Data With External Sites Automatically Imagine visiting a website and finding that it already knows…
2. Experimental Facebook Feature Shows Better Friend Suggestions We’ve just discovered an awesome new feature that Facebook is…
3. Location is Hot: Foursquare Traffic up 3X in 2 Months Location sharing social network Foursquare saw traffic to its site…

Related posts brought to you by Yet Another Related Posts Plugin.

View full post on Web Technology Blog, Development and Social Media

Imagine visiting a website and finding that it already knows who you are, where you live, how old you are and who your Facebook friends are, without your ever having given it permission to access that information. If you’re logged in to Facebook and visit some as yet unnamed “pre-approved” sites around the web, those sites may soon have default access to data about your Facebook account and friends, the company announced today.

Barry Schnitt, Senior Manager, Corporate Communications and Public Policy at Facebook, told us in an email that “the right way to think about this is not like a new experience but as making the [Facebook] Connect experience even better and more seamless.” There will be new user controls made available, but this is a new experience: this makes Facebook Connect opt-out instead of opt-in.

The proposed change was first written about by Jason Kincaid on TechCrunch, who called it Facebook’s Plan To Automatically Share Your Data With Sites You Never Signed Up For.

Here’s the language Facebook used to describe the draft policy:

Pre-Approved Third-Party Websites and Applications. In order to provide you with useful social experiences off of Facebook, we occasionally need to provide General Information about you to pre-approved third party websites and applications that use Platform at the time you visit them (if you are still logged in to Facebook). Similarly, when one of your friends visits a pre-approved website or application, it will receive General Information about you so you and your friend can be connected on that website as well (if you also have an account with that website). In these cases we require these websites and applications to go through an approval process, and to enter into separate agreements designed to protect your privacy.

That sounds downright creepy. It’s nice to have one-click access to your Facebook info if you decide to share it with other sites – that’s what Facebook Connect does – but the prospect of having that information automatically shared when you show up on another website seems like an idea that won’t be well received by users. There’s a big difference between opt-in and opt-out “data portability.”

Schnitt says: “People love personalized and social experiences and that’s why Facebook and Facebook Connect have been so successful. We think there are some instances where people would benefit from this experience as soon as they arrive on a small number of trusted websites that we pre-approve.”

Shnitt is the man who told us in a previous interview about Facebook’s fundamental shift away from being private by default (Why Facebook Changed Its Privacy Strategy) that users generally go along with the company’s default privacy settings because they agree with the company’s recommendations and because the world is changing to be less private. He cited the growth of Twitter, blogging and reality TV as evidence that the world was changing this way and that people are less interested in privacy.In that interview, Schnitt also acknowledged that business reasons, like pageviews and advertising, were part of why Facebook was transforming away from privacy as well. We asked if this new opt-out Facebook Connect was the first step in a Facebook Ad Network, where your profile on Facebook is used to target ads that Facebook sells on sites all over the web. Schnitt told us, “this has absolutely nothing to do with advertising.”

Do you buy all that?

Do you trust Facebook to select trustworthy websites to automatically share your data with when you browse around the web? If you don’t trust Facebook’s judgement, you will be able to opt-out of exposing that data. But by default you’ll be sharing it.

By default, you’re sharing more and more these days, with more and more people. Perhaps that’s because of your love for Twitter and reality TV, but perhaps its because of Facebook’s cultural and commercial agenda.

Related posts:

1. Facebook Confirms & Reconsiders Forthcoming Location Feature Facebook confirmed today that it is working on a location-based…
2. Finally: Facebook Silences App Notification Spam Facebook is about to become a quieter, less annoying place…
3. Facebook launches payments between friends service Social Networking site Facebook is now offering its users the…

Related posts brought to you by Yet Another Related Posts Plugin.

View full post on Web Technology Blog, Development and Social Media

Scientific Test: The Most Accurate Smartphone Touchscreen [Smartphones]
# smartphones Some people said that Moto Development Group’s original touchscreen accuracy tests were unreliable because there were done by a human. Their solution? Use an industrial robot with precise constant pressure and speed. And the winner is… More »

Read more on Gizmodo

Eto’o brace keeps Inter atop Serie A – Summary
Rome – Inter Milan widened their lead in the Italian Serie A as two goals from Samuel Eto’o helped them secure a 3-0 win Wednesday over tail-enders Livorno….

Read more on EARTHtimes.org

Sunderland target Yeste intends to leave Spain after Athletic Bilbao contract ends
Fran Yeste is ready to quit the Spanish Liga when he comes off contract in June from Athletic Bilbao. The midfielder has broken off new contract talks with Bilbao and has been attracting interest from Deportivo La Coruna. However, AS says Yeste will not sign for another Liga club and instead will seek a foreign move. Sunderland were linked with Yeste earlier this year.

Read more on tribalfootball.com